joogi

Homeownership is a critical part
of the American dream.

But homebuying has never been more difficult. Between the money needed for a down payment, a highly competitive real estate market, and the crushing reality of mortgage rates and interest payments, it’s nearly impossible for the people contributing to our communities–our teachers, servers, first responders, and more–to live in them.

Homeownership is a critical part
of the American dream.

Together, we’re democratizing real estate so everyday people can own homes.

Our founder recognized that the existing, singular path to homeownership is limited. It caters to few–and alienates many. In fact, roughly 70% of American households can’t afford a $400K home, which is today’s median sale price.

Joogi was created to pave a new path to homeownership. One that uses the power of the crowd to give people keys–and not debt.